50 Years History

Throughout the last 50 years, Atlas Battery has been at the forefront of innovation and excellence. A leader in the battery industry today, The Atlas Group, started with an initial capital of Rs.500,000/-, Mr Yusuf H.Shirazi, the Founder of Atlas Group, established an investment company, Shirazi Investments (Private) Limited (SIL). This event marked the birth of Atlas Group.

In its illustrious history the Company has experienced tremendous success and has exponentially expanded in its capacity compared to the competition. Let’s journey through the milestones of Atlas Battery in celebration of 50 Years of excellence and innovation.

CELEBRATING

50 YEARS OF

ATLAS BATTERY

1969

Technical collaboration with Japan Storage Battery Co. Ltd. Japan.

1969

Atlas Battery starts its automotive batteries production.

1974

Motorcycle batteries production starts.

1979

Nominated for KSE Top Companies.

1981

Nominated again for KSE Top Companies.

1984

The Atlas Battery plant expands.

1986

Atlas Battery introduces polypropylene batteries.

1987

Venture established with Japan Storage Battery Co.Ltd. Japan with 10% equity injection.

1989

Joint Venture was strengthened with Japan Storage Battery Co.Ltd. Japan with further 5% equity injection.

1994

PSI Certification (Quality) for automotive batteries.

1996

Export of motorcycle batteries.

1998

Export of automotive batteries.

1998

PSI Certification (Quality) for motorcycle batteries.

1999

2nd plant expansion with automatic assembly line.

2000

ISO-9002 Certification.

2000

Best Presented Accounts Award Awards-ICAP and ICMAP.

2001

Best Presented Annual Report Awards-ICAP and ICMAP.

2003

ISO- 9001-2000E.

2006

World Quality Commitment – Paris 2006 Gold.

2008

Awarded Brand of the Year Award by the Prime Minister of Pakistan for being No.1 in Consumer Preference.

2009

Atlas Battery crosses the one million production milestone in automotive batteries segment.

2011

Won the Karachi Stock Exchange (KSE) Top 25 Companies Award (2007-08 and 2008-09.

2012

Won the Karachi Stock Exchange (KSE) Top 25 Companies Award (2009-10) for the third year consecutively.

2012

Awarded the “Management Excellence Award” by the Management Association of Pakistan (MAP).

2013

Won the Karachi Stock Exchange (KSE) Top 25 Companies Award (2010-11) for the fourth year consecutively.

2013

Awarded the “Management Excellence Award” by the Management Association of Pakistan (MAP).

2014

Won the Karachi Stock Exchange (KSE) Top 25 Companies Award (2011-12) for the fifth year consecutively.

2015

ISO – 9001:2008 certification. Won the Karachi Stock Exchange (KSE) Top 25 Companies Award (2012-13) for the sixth year consecutively. First battery manufacturer to launch “Hybrid” battery under the brand name “Atlas”.

2016

Awarded the “Management Excellence Award” by the Management Association of Pakistan (MAP). Most popular brand in Pakistan declared by PakWheels.com.

2017

Won the Pakistan Stock Exchange (PSX) Top 25 Companies Award (2013-14 and 2014-15) for the seventh and eighth year consecutively. Awarded the “Management Excellence Award” by the Management Association of Pakistan (MAP). – Best Corporate Report Awards (2015) – ICAP and ICMAP. ISO – 9001:2015 certification.

2018

Atlas Battery celebrates 50 Years of excellence and innovation.